Creative applications of
AI in publishing

Detournement AI helps companies define and implement AI strategy. We have developed a framework that takes advantage of emerging language technology that will provide humans with new ways to be creative.

We think it is undesirable and also simply unrealistic to look at an AI as a creative agent on its own.  Instead we see AI as an emerging technology that will offer a new way to frame human content, allowing readers to interact with the human creators they follow in a more dynamic way.

Use Cases
for Publishing

  • AI will make more interactive and personalised encounters with human authored content possible, for instance allowing a reader to ask a text a question, or move through a text in a non-linear way. Authors and publishers enter into a direct relationship with their audience.
  • The book becomes an interactive play: A team of AI agents can represent different aspects of a human author’s vision, for instance characters in stories or chapters or themes in a textbook.
  • A platform for content promotion and discussion could include extracts from particular readers’ engagement with an interactive text – amounting to fanfic co-creation between author and fans.
  • A network of AI agents can provide information about a publisher’s catalogue, connecting readers to authors with topical, descriptive cross-references.
  • Non-fiction writers could publish their content as an AI agent, instead of as a book. The AI agent can be ‘hired’ into companies’ agent workflows. This would be an entirely new revenue stream and could prevent content being gobbled up by the big AI companies.

TenFive: Multi-Agent Networks

Our TenFive framework enables the deployment of networks of simple AI agents in order to accomplish goals collaboratively.

While each agent follows a set of simple instructions grounded in natural language, the collective activity of the agents results in the emergence of more complex behaviour – for instance telling a nuanced story, or exploring and reporting on a detailed landscape of available publications.

https://www.tenfive.ai

Who We Are

We are Vincent Akkermans and Stephen McGregor.  We met 12 years ago while doing our PhDs in a Computational Creativity lab.

In addition to our academic and industrial experience with developing technology, we have backgrounds in the humanities and the arts.

We founded Detournement AI at the beginning of 2025 in order to explore ways to use technology to enable and enhance human creativity.